Marian TrufașuProduct Designer
Give your product the chance to be used
0→1 product · Legal tech, Romania

Company paperwork in about 20 minutes instead of 3–4 hours

I designed and built a product that turns Romanian company-registry filings into a guided flow. It reached 5,000 users in its first three months.

Role
Co-founder · design and development
Scope
Product, UX, UI, front end and back end
Scale
5,000 users in 3 months
Result
360 PRO users, 56 paying monthly
GetDoc showing the changes in a company document
The dossier panel listing the required documentsA selected change card: convert CAEN codes to Rev. 3
GetDoc dashboard: add a client by tax ID, start a new company, and see which clients have expired documents or mandates.
Import check: the registered office, work points, share capital and partners pulled from the registry, each with an edit button.
Choosing changes: five filings ticked, and the dossier panel on the right lists the four documents they require and why.
Activity codes converted automatically to the new classification, old and new code side by side, tagged by location.
Documents ready: four files to download as one package, with the expiry of the links and what to do next.

Real product screens from a demo account. Companies, people and ID numbers are fictional; the interface is in Romanian.

Step 1 of 5: Start

The problem

Filing a change with the trade registry — a new CAEN code, a new address, a new administrator — means filling in several official forms by hand, with the same data repeated in each. Business owners do it rarely and lose an afternoon each time. Accountants and consultants do it for many clients and carry the same repetition at scale.

Enter once, import the rest

Users never retype what already exists. A company comes in by CUI or from its registration certificate, and a new owner from a scanned ID. The import screen shows everything that was found and asks for corrections only where something is wrong.

Starting a sole-trader registration: the owner's details are filled from a scanned ID, and the spouse's details are flagged as missing.
New sole trader: personal data comes from a scanned ID

The dossier builds itself while you choose

As soon as you tick a change, the dossier panel shows which documents it needs and why (“CAEN changes require an updated articles of association”). Nobody has to know the registry rules in advance, and nothing is missing at the end.

Two kinds of users, two ways to pay

Business owners file for their own company once in a while, so they pay per use. Accountants, lawyers and consultants file for many companies, so PRO gives them a workspace for all their clients and a better price per generation.

PRO client list: six companies with their data source, completeness score, warnings and number of documents.
PRO workspace: every client, with what needs attention

Its own identity, not another SaaS template

Version 1 worked, but looked like any generic SaaS. Version 2 gives GetDoc its own visual identity: a petrol rail, a yellow marker highlight, and the dossier drawn as a cardboard folder that appears exactly when its contents change. The structure, steps and copy stayed the same; only the styling changed, so users found everything where they left it.

Version 1 of the changes screen: blue accents, a plain grey document list.
Version 1
Version 2 of the same screen: petrol rail, yellow highlight on the title, and the document list drawn as a cardboard folder.
Version 2 · same markup, new styling

How it grew

The first users were partners of my co-founder, who works in this field and brought the business knowledge. Paid ads on Meta and Google took it to 5,000 users in the first three months. The 3–4 hours → about 20 minutes figure comes from what users told us, checked against the app’s analytics.

5,000users in the first 3 months
360PRO users, 56 paying monthly
~20 minper filing, instead of 3–4 hours